Question
1) Describe segmentation, targeting and positioning strategy of StockX. 2) Analyse and explain how StockX set the STP strategy to create customer value and achieve
1) Describe segmentation, targeting and positioning strategy of StockX.
2) Analyse and explain how StockX set the STP strategy to create customer value and achieve a profitable relationship with the customers.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
