1. Explain the offline and online media mix types and vehicles used in this IMC (Integrated Marketing Concept) campaign.

2. Describe how these offline and online media mix types and vehicles were consistent, coordinated, and unified. If they were not, identify what elements were not integrated and what the organization would need to do to integrate them into a cohesive IMC campaign.

3. Discuss whether or not the IMC campaign provided customer value. Explain how it did or did not provide customer value.