1- FILL IN THE BLANK: __________ type of search results in more traffic and higher conversions.

2- Some keywords you should use when developing your search engine strategy include all of the following EXCEPT:

Your slogan

Disputes

Your location

Your competitors

Misspellings

3- The terms search engine marketing (SEM) and search engine optimization (SEO) are often used interchangeably.

4-FILL IN THE BLANK:________________ is another word for natural search.

5-FILL IN THE BLANK:It can it cost an organization up to $________ for a spam violation.

6-Online marketing and online advertising are actually the same thing.

True

False

7- explain the difference between natural and paid search.

8-FILL IN THE BLANK:According to the Direct Marketing Association, email marketing generated $ ____ ROI for every dollar spend on it in 2009?

9-The percent of e-mails determined as opened out of the total number of e-mails sent is known as _____.

open rate

KPI (key performance indicator)

test rate

call to action

opt-in rate

10- With reference to e-mail marketing, opt-in database is a list of _____.

competitors who sell similar products and are carry out e-mail marketing for the same

employees of a company who are also shareholders of the company

subscribers who have agreed to allow a company to send them e-mails with marketing messages

bloggers who must be contacted for promotion of a new product

all the customers who have ever purchased any product from the company

11- please explain meta tags then give at least 3 meta tags that should be including onwww.macomb.eduLinks to an external site.

with an explanation/rationale for each tag.

12-Using the SEO best practices checklist from Chapter 8 explain howwww.amazon.com(Links to an external site.)

does at least 3 of these elements.

13- explain the difference between purchase advertising based on CPM vs. CPC.