1 - Komatro is the health-conscious beverages company which began a couple of decades ago when John Eteltesmobeli, Suzi Karter and Sinno vasseket began squeezing fresh oranges on a $150 hand juicer. The company was growing strongly with annual sales rising 35% per year and approaching $100m. The company had established a strong brand with enormous customer loyalty.

On November 30, 2019, everything changed. Health officials in The United States of America (USA) informed the company that they had discovered a link between several cases of (bacterial poisoning) and Komatro fresh Pineapple juice.

The link was confirmed on December 5. As the crisis played itself out, one child died and more than 70 people in the Eastern United States and Canada became sick, and some got poisoned after drinking the juice. Sales dropped by 90%, Komatro's stock price fell 38%. Customers filed more than 20 personal-injury lawsuits and the company looked as though it could well be destroyed.

You are the Marcom Manager of Komatra Company, will be writing a press release to handle the crisis that your company is facing.

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2- You have been asked to advise a club to which you belong on how to manage its communication program.

Develop for the club its own communication model "IMC campaign" and explain how the campaign can help the club identify its communication problems and develop better communication program and activities.

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3- Sales promotion is one of the integrated marketing communication tools; it is defined as "a direct inducement that offers an extra value or incentive for the product to the sales force, distributers or the ultimate consumer with the primary objective of creating an immediate sale". With respect to the two presented sales promotion offers below; Offer 1: Dominos "buy one large pizza and get the other free" and Offer 2: Procter & Gamble "buy Ariel and get Downy for free". Please analyzing the two below offers, and state how these two offers can affect the consumer Decision-Making process for the promoted item.

Offer 1 Offer 2

BUY ANY PIZZA BUYONE GET ONE GET ONE FREE FREE Domino's Pizza Domino's Pizza COLLECTION ONLY Buy any large pizza at regular menu price and get a 2nd pizza up to the same value absolutely FREE!\f