Question
1. List and briefly explain the four broad strategy areas that make up the selling process (4 marks) 2.Let's say in a few months from
1. List and briefly explain the four broad strategy areas that make up the selling process (4 marks)
2.Let's say in a few months from now you have a job interview at a company you'd love to work for. How exciting!
You might be a little nervous for your interview, but you remember SELF CONCEPT from your SIB470 course. Define "self-concept," and describe two things you should remember to help develop a positive self-concept. (3 marks)
3. Referring to question 2, assume your interview is done virtually, not face to face. You still want to try to build some rapport with the interviewer.Describe, using examples, two conversational strategies you might use to help build some rapport at the beginning of your interview. You must explain using examples for full marks. (4 marks)
4. Describe the four key words that should govern our decisions regarding an appropriate set of Guidelines to "dress for success "in today sales environment (4 marks)
5. Explain how to sell your product with a price strategy and with a value-added and give short explanation from each strategy and example. (4 marks)
6. In the course to date, we have talked about transactional, consultative, and strategic alliance selling. Define each of these three types and provide an example of each type. You must use an example to explain each type of selling for full marks. (6 marks)
7.Select a product you are familiar with and know a great deal about. (This may be an item you have shopped for, or a tangible service purchased in the last 6 months.)No iPhones are to be used for this question Under each of the categories listed, fill in the required information about the product. (20 marks total)
a. For the product you have chosen, describe and explain each of the four parts of the value-added product selling model. You must explain using the product you have chosen for full marks. (8 marks)
b. How does the product or service perform? Is there any data on the product's performance? What are they? (3 marks)
c. What kind of maintenance and care does the product require? How often? (4 marks)
d. Could you, as a sales representative, sell the product you have written about in categories (a) through (d)? Why or why not? (5 marks)
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