1- what arecthe pricing policies used in this case and thier suitability for the product?

2- determin a brand name for these products that you can sell in your country and is it prlossibke for this company to offer other brands, whether they are rival or seperate?

3- explain the marketing mic used in this case?

CASE STUDY 1 American company THOR engaged in the production of sports' socks. Thor faced drop in the company's sales and marketing share in the carly 1990 s. the marketing department execute an integrated market research, the study found that: - The total market for sports' socks up to $900 million - Socks in the market always white or colorful socks made of cotton. only a printed name and some colorful lines - The weak elastic makes the socks slip on foot during sports - Most athletes suffer Sticking fingers' disease. As a result of the study the company: - change a company's mission from sports socks production to "foot health products" through an integrated effort between marketing, design, and R \& D has taken several forms design socks does not slip on the foot - Design new foot health socks with toes of the foot to prevent friction and sticking fingers. - Allocation of 20% of the profits for research\& development - Procurement of new machinery and providing multiple designs. - Application of new segmentation policy in socks market, producing stockings for each category such as football socks, tennis socks, golf socks, volleyball socks, basketball socks, socks for sport skiing.... etc, with emphasis on a set of highlevel games. - Segmenting the market according to the gender by producing a set of stockings with beautiful colors and lengths to suit the ladies. Socks men athletes with dimensions and colors that reflect them. - Using outlets deal with higher social classes, and open branches in many clubs. Using the pricing policy in accordance with the capabilities of the consumer to pay - using promotional efforts to illustrate developments were added to the product, and to justify the high price and linked to the respect of the goods by using a set of distinguished world champions in ad campaigns for young people. - Get support from the American Medical Association and a number of senior American institutions adopted on stockings company primarily for its workers. With a number of reports and published in medical journals. The result: inereasing company sales from S30 million per year to $150 million