1. What do you think are the reasons why fake news seems to be so appealing and believable? What do you think are the reasons why people willingly share fake news? Do you think there are certain groups of people who are more likely to share fake news? Why/why not?

2. Why do you think politicians and/or political parties hire advertising and public relations (PR) companies? Why do you think these advertising and PR companies accept such jobs? What strategies do you think they formulate and implement to serve political clients? Do you think the top PR and advertising companies in the Philippines have worked with politicians? Why/why not? What practices do you think these companies employ so that their work with politicians is not linked to them?

3. What are your thoughts about influencers who work with PR and advertising companies to serve politicians' interests? What do you think are their reasons for doing such work? What are your thoughts about people who willingly become "internet trolls" to earn a living? What do you think are their reasons for doing such work?

4. What are your initial thoughts/reactions upon reading the report and watching the video? If you were the owner of a top PR and advertising company, would you agree to work for politicians and their agendas? Why/why not? Do you think there are marketing and advertising professionals who are unknowingly working for politicians, e.g., due to subcontracted work from PR companies? Why/why not? Do you think that situation could happen to you, i.e., working unknowingly for parties with hidden agendas? Why/why not?