1. What is the difference between Qualitative and Quantitative data? Give example of a situation where you would use each of the two. Max :200-300 words each. Part A (1) - Evaluation Criteria: Qualitative 5 points Quantitative 5 points 2. You are thinking about opening a new quick service restaurant on your campus after you graduate. What information about your potential consumers would you try to find from secondary research to help you understand your target market? Bullet points preferred. Part A (2) - Evaluation Criteria: a. Application of Criteria for Understanding Target Market 10 points Part- B Secondary Research (Open book) 20 marks Go to Statistics Canadas website. 1. From the data available on this website, find out some Demographic and Socio-economic information about British Columbia. 2. Provide a demographic profile of the residents of British Columbia. # Do not forget to source all data appropriately. # The information must be presented on a word document in proper layout (you can use tables). # Submit the word document in Dropbox. Part B Evaluation Criteria: Demographics 10 points Socio-economics 10 points Part C- Literature Review (Open book) 20 marks Please prepare two-page or 1000 words literature review, Ariel 11, single spaced, on the topic of: Role of Primary Research in Marketing Decision Making # Do not forget to source all data appropriately. # Submit the word document in Dropbox. Part C - Evaluation Criteria: Introduction 3 points Paraphrasing, Summarising & Quoting 5 points Two or Three themes 5 points Citations & References 5 points Conclusions 2points