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1. Marketing management must make four important decisions when developing an advertising program. Briefly describe these four decisions. 2. How does online marketing provide flexibility
1. Marketing management must make four important decisions when developing an advertising program. Briefly describe these four decisions.
2. How does online marketing provide flexibility for sellers?
3. How can companies learn about their competitors' strengths and weaknesses?
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Step: 1
1 The four important decisions in developing an advertising program in marketing management are a Target Market Selection This decision involves identifying and selecting the specific group of custome...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
