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1State the name of your company and your NEW Product concept. Our chosen company is IKEA to start launching their own cars 2. Provide a

1State the name of your company and your NEW Product concept.

Our chosen company is IKEA to start launching their own cars

2. Provide a detailed description of abusiness to business (B2B) market opportunity that exists for your new product. (Specific company, Company Characteristics. Provide a brief rationale.

3. Describe the roles in the Buying Centre for the above business opportunity (i.e. ALL Business Purchasing Roles)

Provide a brief rationale.

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