2. Attribution applied to business is a. The science of assigning credit to unique events that lead to business conversions b. The use of data to gain insights from data to maximize business outcomes c. The process of refining business efforts of a firm to maximize business outcomes d. The practice of interpreting data to predict the likelihood of future business outcomes and trends 3. What does diagnostic analytics do? a. Asks about what happened in the past b. Probes further to understand why it happened in the past c. Maximizes likelihoods about the future based on data from the past d. Studies ways of implementing a strategy based on insights from predictive analytics 4. Which is NOT one of the steps to making data useful for business? a. Collect b. Clean c. Structure d. Integrated 5. What is the order of the three steps to getting data ready? a. Clean, Structure, Analyze b. Structure, clean, Integrate c. Clean, Structure, Integrate d. Structure, Clean, Analyze 6. When cleaning data, which one of these do you not necesarily need to do? a. Renove outliers b. Remove duplicates c. Remove rows with missing values d. Replace erroneous values 7. Which is NOT a type of data analytica? a. Integrated analyties b. Dencriptive analytica c. Predicive analytica d. Prescriptive analytica