4. Murray owns a caf in a small riverside town. He cannot understand why he should be excited about the increase in wine tours offered in his region. After all, he doesn't work in the wine industry. Is this information relevant to Murray and how would you explain any benefits to him?

(a) Yes, it's relevant. The tourism industry has a direct impact on other hospitality industries. More tourists means more potential customers for the caf.

(b) Yes, it's relevant. Murray can now play an important role in ensuring the success of the tour companies if he chooses to promote the tours in his caf.

(c) No, it's not relevant. Murray's business isn't likely to be affected by the increase in tours because his caf isn't licensed.

(d) It's not really relevant to Murray, but an increase in tourism in the area may open up other business opportunities for him.