5-5. Despite the negative publicity surrounding Uber, consumers continue to utilize the company's services. Is this surprising?

5-6. Is ride-hailing likely to become a commodity service? If so, how will companies such as Lyft and Uber differentiate themselves in the market?

5-7. Do you think either Uber or Lyft will emerge as the leading global ride-hailing brand? Or will the sector be characterizedby local and regional brands such as China's Didi or India's Ola?