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Companies like J. Crew (http://www.jcrew.com) and Banana Republic (http://www.bananarepublic.com) are targeting many of the same consumers as Abercrombie & Fitch.Visit their Web sites and discuss
Companies like J. Crew (http://www.jcrew.com) and Banana Republic (http://www.bananarepublic.com) are targeting many of the same consumers as Abercrombie & Fitch.Visit their Web sites and discuss how their marketing strategies are different from those of A & F.Would you suggest any changes in these strategies that would allow these two companies to better position themselves in the minds of consumers?
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