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6. Firm A invests 100m to build a relationship-specific asset, which is necessary to execute its deal with firm B. The asset has scrap
6. Firm A invests 100m to build a relationship-specific asset, which is necessary to execute its deal with firm B. The asset has scrap value of 20m if the deal fails. The deal is expected to generate 300m in revenues, and economic profit of 200m for firm A, I after the investment costs for the relationship-specific asset are taken into consideration. What is the potential maximum size of the hold-up problem, if firm B decides to negotiate aggressively for a better deal after the investment in the relationship-specific asset completes? a. 280m. b. 220m. C. 200m. d. 180m.
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