A company with strategic intent is one that

puts more emphasis on crafting an innovative strategy to outcompete rivals than o achieving financial performance targets.

concentrates the full force of its resources and competitive actions on achieving exceptionally good financial performance.

is actively searching for a better and more innovative strategy, so as to dramatically improve its overall performance.

concentrates the full force of its resources and competitive actions on achieving an ambitious strategic outcome.

has an unshakable commitment to a particular strategic vision.