Question
A computer accessory company GKF has 4 product lines with the relative market shares and industry growth rate given in the following table. The
A computer accessory company GKF has 4 product lines with the relative market shares and industry growth rate given in the following table. The assumptions made by the strategic planner are: Base-line growth rate is at 4%, and the medium market share is set at 0.5 in the BCG matrix. Determine the respective quadrants in the BCG analysis for these product lines. Product lines by Company GKF Product line 1 Product line 2 Product line 3 Product line 4 Relative market share BCG growth quadrant rate 0.45 6% Industr 0.65 5% 0.7 0.4 3% 2%
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