A firm has a return on equity of 12.4 percent according to the dividend growth model and a return of 18.7 percent according to the capital asset pricing model. The market rate of return is 13.5 percent. What rate should the firm use as the cost of equity when computing the firm's WACC? 12.4 percent because it is lower than 18.7 percent 18.7 percent because it is higher than 12.4 percent The arithmetic average of 12.4 percent and 18.7 percent The arithmetic average of 12.4 percent, 13.5 percent, and 18.7 percent 13.5 percent