Question
(a) Identify and briefly describe a recent case in which a famous company's strategy failed or seems to be failing within a foreign country. (b)
(a) Identify and briefly describe a recent case in which a famous company's strategy failed or seems to be failing within a foreign country. (b) Conduct some research to explore and analyze the reasons behind this strategic failure. (c) Based on your analysis, propose some technical recommendations to the company's senior executives.
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Research Methods In Business Studies
Authors: Pervez Ghauri, Kjell Gronhaug
4th Edition
0273712047, 9780273712046
