Question
A representative from ACE Hotels has contacted you as they are interested in expanding their chain of boutique hotels to downtown of the city. They
A representative from ACE Hotels has contacted you as they are interested in expanding their chain of boutique hotels to downtown of the city. They have located a funky old downtown property that might be a perfect fit with their distinctive competence of rejuvenating old properties into hip, trendy and new gathering spaces. They have learned that you are in the process of completing MGMT 192 and would like you to conduct a situational analysis (SWOT) to determine if this would be a good investment. Please be sure to provide your analysis and answer to the question; is this a good opportunity for ACE Hotels? Refer to Chapter 5 Organizational Strategy, as well as Exhibit 5.3, Three Steps of the Strategy Making Process, reproduced below. This assignment must be completed individually. Submit your assignment in the Drop-box for assignment #3. Length: 750 - 1,000 words maximum, short more concise answers are preferable. Use of tables and bullet points is also acceptable.
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