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Advertising, Public Relations, and Sales Promotions ( Chapter 1 8 ) 1 . Consider this ad for purely elizabeth granola. Is this an example of

Advertising, Public Relations, and Sales Promotions

(

Chapter

18)

1 .

Consider this ad for purely elizabeth granola. Is this an example of a pull strategy or a push strategy?

(

Highlight one answer

)

.

Pull strategy

.

Push strategy

Explain your answer using course concepts:

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