An international soft drink company has a signature soft drink that it sells all over the world. In India, the version of the soft drink complies with Indian food and health regulations, but is less healthy than the drink sold in the European market where the law is stricter. The soft drink company is obeying the law in India, but it is selling an inferior, less healthy product in a developing country.

What are the issues of integrity, ethics and law posed in the case study? What options does the soft drink company and the government of India have, and what should they do and why?