Archbishop Desmond Tutu is a South African social rights activist who came to worldwide prominence in the 1980s through his opposition of apartheid. He has received many respected humanitarian and peace awards, including the Nobel peace Prize in 1984. He continues to be active in social issues, including poverty, racism, and sexism, among other issues. In November of 2004, he gave an address at the Nelson Mandela Foundation in Johannesburg, South Africa. He commented on the slow pace of economic redistribution in South Africa, as well as the government's policies on other issues. In reference to politicians and activists trying to persuade the other side. Tutu's message was that everyone involved in the discussion should be able to communicate without resorting to shouting matches and muckraking. He said, "Don't raise your voice; improve your argument." Since then, this quote has been used as inspiration for proper discussion and communication in situations as varied as negotiations and sales messages.

1. What do you think is the meaning of the quote, "Don't raise your voice; improve your argument"?

2. How does Tutu's quote apply to nonverbal communication as well as verbal communication?

3. Describe what can be learned about etiquette from Tutu's message of "communicate without resorting to shouting matches and muckraking."

4. How would you describe Desmond Tutu's professional image?