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Assignment Questions: 1. Using the media costs below, answer the following questions. a. They are placing four 1/3 page color ads in Better Homes and

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Assignment Questions: 1. Using the media costs below, answer the following questions. a. They are placing four 1/3 page color ads in Better Homes and Gardens? How much awareness will they generate. Which magazine has the lowest CPM? Would the lowest CPM magazine be the best to advertise in? Wh or wh not? 'Ibta] % in Cost for Cost for E6: Vehicle adults Target 1 full page color page color ad 0 Cooking Light 6,536,000 63,600 36,888 0 0 2. Sabra is planning on running transit advertising on the outside of buses in 5 major cities for 1 month. Each bus costs $125 for each week. Their plan is to advertise on 50 buses in each city? What will be the total cost? How much awareness will they generate

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