Assume the board of directors of Fair N Care is planning to launch a new fairness cream for men in the Sri Lankan market. They have appointed you to research the new opportunities opened for the new fairness cream in the Sri Lankan market. The executive board has requested a detailed presentation from you, including the following areas related to the Sri Lankan market; Briefly define the steps of the marketing process and explain how would you apply the steps to the given market opportunity relates to the Sri Lankan cosmetics market