At this stage, you have carried out the survey and also gathered the following demographic data appended below. From the demographic data appended below, provide a brief write up of the sample. (5 Marks)

Variables	Number (n)	Percentage (%)
Commencement of business (Years) 1-10 11-20 21-30 31-40 over 40 Duration of Investment (Years) 1-5 6-10 11-15 16-20 over 20 Types of business Sole Proprietorship Partnership Corporation limited liability company Cooperative	24 16 9 5 2 5 24 10 8 9 22 13 6 11 4

Table 1. Respondents profile

Structural equation modelling (SEM) using the partial least squares (PLS) technique has been carried out. PLS was used to evaluate the hypothesised paths after assessing the reliability and validity of the individual items and integrating the variables into standardised tests. You are required to interpret the tables below and the final structural model.

Convergent validity (2 Marks)

Construct	Average variance extracted (AVE)
Performance	0.8492
Cost	0.6359
Vendor Support	0.6242
User Friendly	0.7186

Table 1: Convergent Validity

Construct validity (2 Marks)

Construct	Cronbach's alpha()
Performance	0.8244
Cost	0.7197
Vendor Support	0.7602
User Friendly	0.8054

Table 2: Construct Reliability

Discriminant validity (2 Marks)

Construct	Performance	Cost	Vendor Support	User Friendly
Performance	0.8492
Cost	0.6105	0.6359
Vendor Support	0.5326	0.5067	0.6242
User Friendly	0.6637	0.6137	0.5399	0.7186

Table 3: Fornell- Larcker Criterion

Final Structural Model (9 Marks)