Bath & Body Works has a very popular annual "Candle Day" holiday sale on candles in December. This year, the company wants to sell a new line of candles with rustic scents targeted to men in the Kalamazoo area, and plans to advertise on Facebook. Their campaign targets all men 18-40, who live within 25 miles of city center. The following is a screenshot from Facebook's ad planner for a traffic campaign designed to send people to the website where they will either buy or decide to come into the physical store. Use this information for the following 4 questions. (You do not need to show your work on this set) Locations Everyone in this location Age O United States Kalamazoo, Michigan -25mi Include 18 Type to add more locations Add Locations in Bulk Gender O All Men Women alamazoo Browse +10 Drop Pin Speatic Potential Reach: 100,000 people Your audience is defined. Estimated Daily Results Reach 1.3K-3.7K Link Clicks 40 - 115 The accuracy of estimates is based on factors like past campaign data, the budget you entered and market data Numbers are provided to give you an idea of performance for your budget, but are only estimates and If these projections are based on a $20/day ad budget, what is the campaign's expected cost per reach?