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Chapter 16 - The Marketing Dashboard: Metrics for Measuring Marketing Performance Pick any two of the marketing metrics. For each, pick any brand and discuss
Chapter 16 - The Marketing Dashboard: Metrics for Measuring Marketing Performance
- Pick any two of the marketing metrics. For each, pick any brand and discuss how each of the brands would benefit from the application if each of the marketing metrics.
- Suppose you are assigned the task of developing the ticket sales forecast for the next Star Wars movie. What methods of forecasting will you use and how will you justify that choice to studio executives?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
