Question
Consider a company that has a facility located in Missouri. This could be a big-box store like Walmart, an automobile manufacturer like Kia, a financial
Consider a company that has a facility located in Missouri. This could be a big-box store like Walmart, an automobile manufacturer like Kia, a financial services group like Citibank, or any other company of interest.
Why do you suppose the company chose that location? Evaluate the strengths and weaknesses of that location, and be sure to describe how the location affects other facets of the company, it trading partners (i.e., the supply chain) and the local/regional area.
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Marketing Strategy
Authors: O. C. Ferrell, Michael Hartline
6th edition
1285073045, 978-1285607139, 1285607139, 978-1285677316, 978-1285073040
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