Consumer Behavior

Nev is catching up with some friends from Oxfam where they all volunteer. One friend is wearing an awesome new jacket and all the other friends are complimenting them on it. Nev thinks about buying this same jacket for themselves later. Use motivation and social influence concepts to explain why Nev is considering buying this jacket. In your answer, explain what might go through Nev's head that would lead to buying the jacket and what might go through Nev's head that might lead to NOT buying the jacket.