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Customers tend to exhibit loyalty to product brands but may be persuaded through clever marketing and advertising to switch brands. Consider the case of five

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Customers tend to exhibit loyalty to product brands but may be persuaded through clever marketing and advertising to switch brands. Consider the case of five brands: A, B,C,D and E. Customers "unyielding" loyalty to a given brand is estimated to switch the other brands with the probabilities given in the following transition matrix. How long on the average will it take for a brand C customer to switch to brand A ? Customers tend to exhibit loyalty to product brands but may be persuaded through clever marketing and advertising to switch brands. Consider the case of five brands: A, B,C,D and E. Customers "unyielding" loyalty to a given brand is estimated to switch the other brands with the probabilities given in the following transition matrix. How long on the average will it take for a brand C customer to switch to brand A

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