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Discuss a push vs pull strategy for less well-known, or less established brands.
Discuss a push vs pull strategy for less well-known, or less established brands.
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A push vs pull strategy is crucial for less wellknown or less established brands to effectively reach and engage their target market Heres a discussion on how each strategy works and their relevance f...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
