Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Draw the process using Process Model ITSCM 776 - Business Process Innovation and Management Process Model Assignment #1 Read the narrative provided, and answer the
Draw the process using Process Model
ITSCM 776 - Business Process Innovation and Management Process Model Assignment #1 Read the narrative provided, and answer the questions that follow. Narrative The customer acquisition process at ELC begins with receiving information from potential customers. The information is first logged on the CRM system by a clerk, which takes 5 minutes. The VP of Marketing then takes 10 minutes to decide and label the potential customer as 'viable' or 'undetermined' in the system. About 30% of the potential customers are 'viable', and the remaining 'undetermined'. Viable customers are referred to the sales department with three sales representatives (Sales Reps). Each Sales Rep takes 35 minutes to contact viable customer, gather additional information and enter this information into the system. VP of Marketing then schedules a product demonstration at the company. This activity takes 2 minutes. 'Undetermined' customers are assigned to two marketing representatives (Marketing Reps), who take 30 minutes to contact the potential customer to determine the status. About 50% of undetermined customers are typically found to be 'prospects'. The remaining customers are labeled 'non viable'. In a typical day, 10 potential customers arrive each hour. NOTE: A model has to just represent what is stated in the description. Please do not make any assumptions regarding extra steps for 'prospects' or other entities/resources/activities. ITSCM 776 - Business Process Innovation and Management Process Model Assignment #1 Read the narrative provided, and answer the questions that follow. Narrative The customer acquisition process at ELC begins with receiving information from potential customers. The information is first logged on the CRM system by a clerk, which takes 5 minutes. The VP of Marketing then takes 10 minutes to decide and label the potential customer as 'viable' or 'undetermined' in the system. About 30% of the potential customers are 'viable', and the remaining 'undetermined'. Viable customers are referred to the sales department with three sales representatives (Sales Reps). Each Sales Rep takes 35 minutes to contact viable customer, gather additional information and enter this information into the system. VP of Marketing then schedules a product demonstration at the company. This activity takes 2 minutes. 'Undetermined' customers are assigned to two marketing representatives (Marketing Reps), who take 30 minutes to contact the potential customer to determine the status. About 50% of undetermined customers are typically found to be 'prospects'. The remaining customers are labeled 'non viable'. In a typical day, 10 potential customers arrive each hour. NOTE: A model has to just represent what is stated in the description. Please do not make any assumptions regarding extra steps for 'prospects' or other entities/resources/activitiesStep by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started