Evaluating Country Attractiveness

Managers in international businesses will need to evaluate the attractiveness of a country as a market or location for a facility or investment. Knowing how to think about events and situations will help the mater

Countries with democratic regimes, market$-$based economic policies, and strong pros

balancing the benefits, costs, and risks.

Roll over each item on the left for a detailed description. Then, drag each item to the appropriate category of evaluations a manager must make when examining a country's attractiveness