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For each of the following accounts, evaluate the profitability of the customer's account relationship with the bank. Did profits meet expectations? The expense figure includes
For each of the following accounts, evaluate the profitability of the customer's account
relationship with the bank. Did profits meet expectations? The expense figure includes
the cost of debt but not the cost of equity. Figures are in millions of dollars.
Expenses Revenue Target Profit
Class Action Corp. $11.45 $12.98 $1.50
Zisk Drive $131.81 $130.27 $4.66
Gonzo Ltd. $88.35 $93.77 $6.58
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