Hofstede is well known for research studies of social values suggesting that the cultures of different nations can be compared in terms of five dimensions. Three of the dimensions refer to expected social behaviour, the fourth dimension is concerned with "man's search for truth" and the fifth reflects the importance of time.

Go to:https://www.hofstede-insights.com/product/compare-countries/

Type in the name of a country that you want to analyze where itsays "type country"

Then in the same box where you typed the first country, select a second country to compare

Read the explanation of the countries scores and their interpretation below the bar graph.

1. Summarize the information provided about both countries and compare the two: What stands out for you?
2. Why did you select the countries that you did?
3. What would companies looking to target consumers from these 2 countries need to be aware of given the results of your 2 country comparison?