How do its functional level strategies align with this positioning (or fail to align ) with this positioning ?(What are the Functional level strategies ? What is their competitive position ?) Functional level strategies is an area of operational management based on a specific department or discipline within an organization . Elon Musk understood the concerns with potential buyers of all electric vehicles . Many consumers were concerned about the price and range . Musk developed strategies that created a competitive advantage for Tesla . In regards to the price , consumers were concerned about how much they would pay to charge at home , away from home , maintenance and repairs , and resale value . Musk approached these issues with the idea of "Supercharger "stations that Model S owners could use for free , for the life of the car . He also announced that there will be a price protection guarantee that permits a Model 5 owner to trade in their car for a designated residual value anytime within the first three years of the car's life . He plans to offer free repairs , and a free replacement car while a customer's car is being repaired , as well . The limited range concern and owners not sure where they would be able to charge their cars was not a major concern for Tesla because the model already had exceptionally long range. However, the DC Fast Chargers and Tesla's "Superchargers" promised to fully charge the vehicle in 30 minutes or less . This is longer than a typical gasoline trip but there will be other services available around these stations such as restaurants or coffee shops for owners