Question
How should a company set price? Is it based on cost position or marketing value? Provide a few examples of companies that clearly use certain
How should a company set price? Is it based on cost position or marketing value? Provide a few examples of companies that clearly use certain price strategies. How does pricing affect brand image? How does pricing effect the supply chain of a company?
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Setting prices for products or services is a crucial decision for any company as it directly impacts its profitability market positioning and customer perception There are several factors that compani...
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Operations Management Creating Value Along the Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor, Ignacio Castillo, Navneet Vidyarthi
1st Canadian Edition
978-1-118-3011, 1118942051, 1118942055, 978-1118301173
