Question
How would you classify the sale and marketing of some snack food products: ethical and legal, ethical, but illegal, unethical, but legal, unethical and legal.
How would you classify the sale and marketing of some snack food products:
ethical and legal,
ethical, but illegal,
unethical, but legal,
unethical and legal.
How would you classify the sale and marketing of Tastykake products?
What is the ethical dilemma? Imagine you are a consultant... what actions would you recommend to Tastykake executives?
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
