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https://lms.aub.edu.lb/pluginfile.php/1603932/mod_assign/introattachment/0/Longchamp%20Case.pdf?forcedownload=1 Why has LePliagebeen so successful?Should Cassegrain andDelafontainecontinue to constrain it by limiting its distribution and promotion or should they let it grow to its
https://lms.aub.edu.lb/pluginfile.php/1603932/mod_assign/introattachment/0/Longchamp%20Case.pdf?forcedownload=1
- Why has LePliagebeen so successful?Should Cassegrain andDelafontainecontinue to constrain it by limiting its distribution and promotion or should they let it grow to its full potential as a separate brand to Longchamp?
- How strong is Longchamp's current value proposition and positioning in the marketplace? What do you think of its aspiration to move the brand upmarket, Is it the right decision?
- Should Longchamp extend its brand further?Why or Why not?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
