Imagine yourself to be a professional researcher where Pampers' sales is declining. You have already prepared your initial marketing research . Now you have to come up with a scaling technique for preparing the questionnaire. From my lectures, you know that there are two major scaling techniques - comparative scaling techniques and non-comparative scaling techniques. My question is, which of these two techniques do you feel will work perfectly with your problem? Explain all the types of techniques you select with example questions.(marks-20)