inventing new knowledge is not a specialized activity...it is a way of behaving, indeed a way of being, in which everyone is a knowledge worker' (Nonaka, 1991).

Following this line of thought, and with reference to relevant literature and theory, discuss your company's approach to strategic management of knowledge and organisational learning.

Evaluate its use of strategic frameworks and tools, including the importance of knowledge in strategic development; strategic marketing; sustainability, competitive advantage; and managing strategic corporate change.