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Kelly Bottling Company located in a metropolitan area of 5 million people. It produces and markets a range of carbonated beverages consisting primarily of flavored
Kelly Bottling Company located in a metropolitan area of 5 million people. It produces and markets a range of carbonated beverages consisting primarily of flavored soft drinks (not including cola), soda water and tonic. This collection was sold in different shapes, packages and sizes in a large number of retail distribution companies. How can a similar company expand its revenue by adopting different expansion strategies
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