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Law of Diversity a. Summarize Moskowitz's discussion of law of diversity. b. Explain whether Moskowitz's discussion of no universals (law of diversity) is equally applicable

Law of Diversity a. Summarize Moskowitz's discussion of law of diversity. b. Explain whether Moskowitz's discussion of no universals (law of diversity) is equally applicable to search vs. experience goods

STP Connections a. Identify 2-3 connections between Gladwell's speech and segmenting, targeting, or positioning. b. Describe each connection to segmenting, targeting, or positioning.

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