Let's say that Goondiwindi Cotton was considering launching a new label to help them achieve their business objective of doubling revenue by 2027. They are considering targeting a far younger audience of 18 to 35 year old females. They're not sure which brand associations (if any) would translate to a younger audience, who exactly the younger audience might be, and what might resonant with them. They do however have a budget for research and would like to investigate this further. What type of market research do you propose that they undertake, and why? Provide three specific examples of questions that they might ask, and why they would ask it/ the role it plays in uncovering insight relevant to the challenge