Question
Look up each of the following Internet Web sites. Identify which type of appeal each site uses. Evaluate the quality of that appeal. What other
Look up each of the following Internet Web sites. Identify which type of appeal each site uses. Evaluate the quality of that appeal. What other appeals can be used to make the site more appealing? Discuss the balance of visual and verbal elements on the Web site and ad.
Solomon Software (http://www.solomon.com)
Sweet 'n Healthy (http://www.sweetnhealthy.com)
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
