Many advertisers attempt to activate consumers’ cognitive shortcuts for making reasonable judgments as to the accuracy of persuasive messages. Screen television commercials, “pop-up” Internet ads, and/or newspaper/magazine advertisements. Locate one that focuses on each of the following shortcuts. After you have described how the shortcut was utilized, rate how persuasive you find each advertisement to be.Many advertisers attempt to activate consumers’ cognitive shortcuts for making reasonable judgments as to the accuracy of persuasive messages. Screen television commercials, “pop-up” Internet ads, and/or newspaper/magazine advertisements. Locate one that focuses on each of the following shortcuts. After you have described how the shortcut was utilized, rate how persuasive you find each advertisement to be.Many advertisers attempt to activate consumers’ cognitive shortcuts for making reasonable judgments as to the accuracy of persuasive messages. Screen television commercials, “pop-up” Internet ads, and/or newspaper/magazine advertisements. Locate one that focuses on each of the following shortcuts. After you have described how the shortcut was utilized, rate how persuasive you find each advertisement to be.Many advertisers attempt to activate consumers’ cognitive shortcuts for making reasonable judgments as to the accuracy of persuasive messages. Screen television commercials, “pop-up” Internet ads, and/or newspaper/magazine advertisements. Locate one that focuses on each of the following shortcuts. After you have described how the shortcut was utilized, rate how persuasive you find each advertisement to be.

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How convincing do you find this ad to be? Why?