Question
Marketing plan How to define the target market: (please complete the following) 1. What is the current customer base for your product? 2. Who are
Marketing plan
How to define the target market: (please complete the following) 1. What is the current customer base for your product? 2. Who are your competitors? 3. Analyze and describe the product. 4. What are the specific demographic for this product? (gender, age, income, etc.). 5. Evaluate the decision, do these elements listed above all you to define your target market?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
