Martin Company is considering the introduction of a new product. To determine a selling price, the company has gathered the following information:

Number of units to be produced and sold each year

15,000

Unit product cost

$

45

Projected annual selling and administrative expenses

$

68,000

Estimated investment required by the company

$

320,000

Desired return on investment (ROI)

21

%

Required ROI	21	%
Investment	$320,000
Selling and administrative expenses	68,000
Total production cost
Unit product cost per unit	$45
Unit sales
Total sales
Markup percentage		%

This is a numeric cell, so please enter numbers only.

**675,000 is wrong for total product cost.

2. Compute the selling price per unit.

Unit product cost
Markup
Selling price per unit