Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Mini-Case Google's PageRank: A detailed answer is required MINI-CASE Google's PageRank is an algorithm that attempts to inform you where people are coming from when

Mini-Case Google's PageRank: A detailed answer is required

MINI-CASE Google's PageRank is an algorithm that attempts to inform you where people are coming from when they land on your Website and which sources are the most frequent. Note that, as its name suggests, a page rank is an index estimated page by page; it's not an overall Website assessment. Nevertheless, say you're trying to determine the rank of your home page. You figure that's a good start, and customers can navigate more precisely once they're in your domain. The ranking model begins by checking all the incoming links to the home page over some given duration (say, the last 24 hours or the last week, depending on the site traffic and how current the information must be). Customers can land on the home page starting from many links, and the links generating traffic to you differ in their importance. In particular, the influence of the in- coming pages varies, as weighted by two factors: 1. The page rank of the source link (higher is better) 2. How many outbound links that source page contains (A lower number is better, in that the link to your home page is therefore more selective.) Thus, if page A contains a link to your home page, and it has a high page rank of its own and relatively few out- reaching links, it carries more weight than page B with its lower page rank and more outreach links. This algorithm is obviously iterative because we need to estimate the ranks of pages A and B before we can bring them into the estimation of the rank for your home page. In theory, the iterations could continue ad infinitum. In the actual algorithm, there are starting values, and about 100 iterations bring most estimates to the convergent approximation. Finally, Google then exercises the universal modeling prerogative of including a term for wiggle room or a fudge factor.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Management

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

14th Canadian Edition

ISBN: 132161079, 978-0133076752, 013307675X, 978-0132161077

More Books

Students also viewed these Marketing questions

Question

Explain how work fulfills basic human needs.

Answered: 1 week ago